Vice President, Marketing & Corporate Communications, Hoag
Nina B. Robinson is an established leader and senior marketing communications professional. With 25 years of diversified brand management experience, she has a proven track record in strategic planning, profitability, client service and multi-channel marketing. A dynamic team leader with strong interpersonal skills and the ability to achieve results in a fast pace environment, Robinson is now providing her experience and expertise at one of Orange County’s leading healthcare brands, Hoag Memorial Hospital Presbyterian and its healthcare network as Vice President, Marketing and Corporate Communications.
In her current position, Robinson is responsible for leading the organization’s full service marketing communications function including strategic marketing and communications programs, planning, media relations, public affairs, community relations and employee communications. As a member of the Executive Leadership Team and Public Information Officer for the organization, Robinson is an established leader in change management and is leading the way in promoting Hoag as a nationally recognized, state-of-the-art and comprehensive, patient centered service model for healthcare.
In prior experience, Robinson spent 14 years leading marketing and communications for the Irvine Company’s Retail Properties portfolio, one of Orange County’s largest and most prominent real estate owners and developers. As Vice President of Marketing and Communications, Robinson spearheaded strategic marketing for three successful regional centers (Fashion Island in Newport Beach, Irvine Spectrum Center in Irvine, and The Market Place in Irvine and Tustin) and 38 neighborhood and community centers. Robinson oversaw the brand positioning, consumer and leasing marketing, communications and interactive marketing advancement for the company’s existing retail portfolio, as well as new development.